Richard Bransons blog - striking a deal

Having came across Richard Bransons blog, he has a post about his weekend at the Australian Grand Prix with Brawn GP. I wont give all the details of the post as it wouldn't be fair without viewing the blog for yourself ;) but a good point he does talk about is striking a deal with the team.

'We are now working hard to strike a bigger deal with Brawn GP and will keep you updated on our progress. We believe it is possible that through business skill rather than financial resources, we can achieve significant benefits for the brand at very low cost. During these uncertain economic times I believe this partnership - with a winning team - demonstrates our ability to find inventive and powerful ways to help advertise, sell our products and keep the Virgin name out there.'

Have a read of the post Here